Naka Studio

Naka Studio wanted their site redesign to convey a modern, clean look that helped tell their salon story to returning and prospective clients.

The former site was functional, but “incredibly outdated” in the words of the client. They sought a modern, professional refresh that reflected their true brand identity, and they also wanted to showcase their new brand photography.

We began by putting together an audit of inspiration from various sites that the client felt were visually on-par with the look and feel they were envisioning for their website redesign.

We also created a site map. Beyond the home page, the site required pages for booking, meet the team, services/pricing, and studio policies. The differing formats required by salon stylists for their respective booking pages presented a challenge in this regard.

With the inspiration garnered from our audit of other sites in mind, I began to experiment with different color schemes for the website within the Wix platform (the client required the website be built in Wix since they had been using the platform previously).

Though not initially proposed by the client, I felt an important part of standing out to prospective clients would be in showcasing the beautiful work of the stylists at Naka Studio. I sourced and curated content from their social accounts to create a visual mosaic of their work. I made sure to showcase a broad range of their diverse clientele.

I also suggested including testimonials from clients on the home page, as there were no testimonials on the previous site, and providing a space for these glowing reviews would help attract more clientele.

Redesign of Naka Studio website to a modern, professional, user-friendly design.